Story-driven brand stores at global scale

case study

Creative leadership for a global, multi-brand entertainment portfolio on Amazon.

65+ Amazon brand stores.
13 brands supported.
10+ countries.
WINNER OF BEST E-Commerce experience by Modern Retail.
creative leadership since 2021.

Metrics reflect Amazon brand store performance across a single global portfolio.

Brand identity withheld due to confidentiality.

The Challenge

A global entertainment company managing dozens of brands faced a familiar challenge: rapid growth, constant launches, and limited internal bandwidth to thoughtfully evolve marketplace experiences.

Each brand had its own team, priorities, and cadence. Marketplaces required speed and clarity — but without a cohesive creative system, storytelling fragmented and opportunities were missed.

Our role and approach

  • Creative leadership for Amazon brand stores

  • Story and experience design within marketplace constraints

  • Each launch treated as its own narrative moment

  • No templated creative — shared standards only

  • Data-informed decisions balanced with emotional storytelling

Indigo acts as an extension of internal brand teams — providing focus, structure, and creative continuity at scale.

The Impact

Over time, marketplace brand stores evolved from a secondary channel into a core retail environment. Experiences scaled globally, performed consistently amid changing media conditions, and set a higher bar for digital execution across the portfolio.

In several cases, marketplace creative have become the benchmark — influencing how brands showed up across other eCommerce touchpoints.